Statistic regarding famila customers: favorite fast fashion brands

AIlon has analyzed 3366 people from Germany who have a very high affinity to famila and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | famila

March 24, 2022

This statistic visualizes the favored fashion brands of that part of the German population, with a high affinity for the shopping brand "famila", compared to the total population. Very pronounced is the increased value for Görtz, Street One, Gerry Weber, as well as the negative relation to Adler, Nkd, Dc Shoes.

This bar chart visualizes, how an affinity for the brand "famila" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "famila" customers to have a preference for "Görtz" is increased by 33.99% .

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