Statistic regarding Handelsblatt brandfans: favorite food manufacturer

AIlon has analyzed 28424 people from Germany who have a very high affinity to Handelsblatt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | Handelsblatt

March 24, 2022

This statistic shows the favorite food manufacturer of that part of the German population, with a high affinity for the brand "Handelsblatt", compared to the total population. Very pronounced is the positive relation to Veltins, Snickers, Paulaner, as well as the negative correlation with After Eight, Karamalz, Vitamalz.

This bar chart visualizes, how a preference for the brand "Handelsblatt" correlates with a preference for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Handelsblatt" brandfans to have an affinity for "Veltins" is increased by 87.62% .

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