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Beauty | Handelsblatt
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Handelsblatt", in comparison to the total population.
Extremely noticeable is the increased value for Head And Shoulders, Axe/Lynx/Ego, Oral B, as well as the negative correlation with Rexona, Dove, Yves Rocher.
This bar chart visualizes, how a preference for the brand "Handelsblatt" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Handelsblatt" brandfans to have a preference for "Head And Shoulders" is increased by 78.1% .
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