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Lifestyle | Assicurazioni Generali
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "Assicurazioni Generali", in comparison to the total population.
Extremely pronounced are the positive values for Shopping in hardware stores, Driving, Riding an e-bike and the negative values for Riding the bus, Shopping in Discounters, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Assicurazioni Generali" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Assicurazioni Generali" brandfans to have an affinity for "Shopping in hardware stores" is increased by 36.69% .
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