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Lifestyle | Asus
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the tech company "Asus", in comparison to the total population.
Extremely noticeable are the positive values for Nutzt CTV, Smart-Home, Nutzt Vergleichsportale and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Asus" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Asus" customers to have an affinity for "Nutzt CTV" is increased by 102.11% .
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