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Lifestyle | Canon
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the tech company "Canon", in comparison to the total population.
Especially noticeable are the positive values for Nutzt Vergleichsportale, Smart-Home, E-Mobilität and the negative values for Shopping in Discounters, Haustier: Vogel, Brille beim Optiker kaufen.
This bar chart visualizes, how an affinity for the brand "Canon" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Canon" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 93.67% .
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