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Lifestyle | Capital (Deutschland)
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Capital (Deutschland)", compared to the total population.
Extremely pronounced are the positive values for Smart-Home, Elektroautos, E-Mobilität and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how an affinity for the brand "Capital (Deutschland)" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Capital (Deutschland)" brandfans to have an affinity for "Smart-Home" is increased by 224.5% .
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