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Lifestyle | Check24
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Check24", compared to the total population.
Very pronounced are the positive values for Nutzt Vergleichsportale, Shopping in furniture stores, Nutzt CTV and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Check24" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Check24" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 74.3% .
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