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Lifestyle | Deutsche Kreditbank
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "Deutsche Kreditbank", in comparison to the total population.
Extremely pronounced are the positive values for Smart-Home, Kontaktlinsen tragen, Elektroautos and the negative values for Shopping in Discounters, Haustier: Vogel, Brille beim Optiker kaufen.
This bar chart visualizes, how an affinity for the brand "Deutsche Kreditbank" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Kreditbank" brandfans to have a preference for "Smart-Home" is increased by 150.1% .
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