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Lifestyle | Elektronischer Handel
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Elektronischer Handel", compared to the total population.
Very pronounced are the positive values for Online shopping, Brille tragen, Haustier: Vogel and the negative values for Driving, Having a smart TV, Shopping in furniture stores.
This bar chart visualizes, how a preference for the brand "Elektronischer Handel" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Elektronischer Handel" brandfans to have a preference for "Online shopping" is increased by 24.61% .
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