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Lifestyle | Eurosport
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the media company "Eurosport", compared to the total population.
Extremely pronounced are the positive values for Gambling, Smoking, Brille beim Optiker kaufen and the negative values for Hair care, Manicure, Skin care.
This bar chart visualizes, how an affinity for the brand "Eurosport" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Eurosport" viewers to have an affinity for "Hair care" is decreased by 79.25% .
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