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Lifestyle | Holsten-Brauerei
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Holsten-Brauerei", compared to the total population.
Extremely noticeable are the positive values for Smart-Home, Hybrid Autos, Smoking and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how an affinity for the brand "Holsten-Brauerei" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Holsten-Brauerei" customers to have an affinity for "Smart-Home" is increased by 122.43% .
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