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Lifestyle | Jeep
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the car manufacturer "Jeep", compared to the total population.
Especially pronounced are the positive values for Luxury products, Smart-Home, Haustier: Fisch and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "Jeep" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jeep" brandfans to have an affinity for "Luxury products" is increased by 213.2% .
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