This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | Lion (Schokoriegel)
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Lion (Schokoriegel)", in comparison to the total population.
Extremely pronounced are the positive values for Nutzt CTV, Nutzt Vergleichsportale, Smart-Home and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Manicure.
This bar chart visualizes, how an affinity for the brand "Lion (Schokoriegel)" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lion (Schokoriegel)" customers to have an affinity for "Nutzt CTV" is increased by 78.86% .
You are free to share and adapt, you must give appropriate credit.
