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Lifestyle | Orlen Deutschland
July 14, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the chemical company "Orlen Deutschland", compared to the total population.
Especially noticeable are the positive values for Shopping in hardware stores, Driving, Riding an e-bike and the negative values for Riding the bus, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Orlen Deutschland" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Orlen Deutschland" customers to have a preference for "Shopping in hardware stores" is increased by 34.8% .
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