Statistic regarding Poggenpohl customers: preferred lifestyle

AIlon has analyzed 8614 people from Germany who have a very high affinity to Poggenpohl and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Poggenpohl

March 24, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the furniture retailer "Poggenpohl", in comparison to the total population. Extremely noticeable are the positive values for Shopping in farm shops, Elektroautos, Luxury products and the negative values for Shopping in Discounters, Haustier: Vogel, Hair care.

This bar chart visualizes, how a preference for the brand "Poggenpohl" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Poggenpohl" customers to have an affinity for "Shopping in farm shops" is increased by 109.61% .

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