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Lifestyle | Postbank
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "Postbank", compared to the total population.
Very pronounced are the positive values for Nutzt Vergleichsportale, Smart-Home, Kontaktlinsen tragen and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Postbank" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Postbank" brandfans to have an affinity for "Nutzt Vergleichsportale" is increased by 53.83% .
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