Statistic regarding Sheego customers: preferred lifestyle

AIlon has analyzed 1721 people from Germany who have a very high affinity to Sheego and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Sheego

March 24, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the shopping brand "Sheego", in comparison to the total population. Extremely pronounced are the positive values for Manicure, Hair care, Haustier: Vogel and the negative values for Cycling, Driving, Nutzt Vergleichsportale.

This bar chart visualizes, how a preference for the brand "Sheego" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sheego" customers to have a preference for "Manicure" is increased by 42.86% .

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