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Lifestyle | s.Oliver
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the fast fashion label "s.Oliver", in comparison to the total population.
Extremely pronounced are the positive values for Shopping in furniture stores, Nutzt Vergleichsportale, Having a smart TV and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Gambling.
This bar chart visualizes, how an affinity for the brand "s.Oliver" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "s.Oliver" customers to have a preference for "Shopping in furniture stores" is increased by 69.7% .
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