This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | Stern
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Stern", compared to the total population.
Very noticeable are the positive values for Having a smart TV, Nutzt Vergleichsportale, Shopping in furniture stores and the negative values for Haustier: Vogel, Brille beim Optiker kaufen, Brille tragen.
This bar chart visualizes, how an affinity for the brand "Stern" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Stern" brandfans to have a preference for "Having a smart TV" is increased by 47.46% .
You are free to share and adapt, you must give appropriate credit.
