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Lifestyle | Telegram
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the Telecommunications company "Telegram", compared to the total population.
Very pronounced are the positive values for Nutzt CTV, Smart-Home, Kontaktlinsen tragen and the negative values for Brille beim Optiker kaufen, Shopping in Discounters, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Telegram" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Telegram" customers to have a preference for "Nutzt CTV" is increased by 145.24% .
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