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Lifestyle | Wochenmarkt
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Wochenmarkt", compared to the total population.
Extremely noticeable are the positive values for Shopping on weekly markets, Shopping in farm shops, Cafes and the negative values for Riding the bus, Clubbing, Smoking.
This bar chart visualizes, how a preference for the brand "Wochenmarkt" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wochenmarkt" brandfans to have a preference for "Shopping on weekly markets" is increased by 49.05% .
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