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Media channel affinities | Adler Modemärkte
March 23, 2022
This statistic shows the most popular media channels of that part of the German population, with a high affinity for the fashion label "Adler Modemärkte", compared to the total population.
Very pronounced is the positive correlation with Newspaper, Magazine, TV, as well as the negative correlation with YouTube, Pinterest, Xing.
This bar chart visualizes, how an affinity for the brand "Adler Modemärkte" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Adler Modemärkte" customers to have a preference for "YouTube" is decreased by 83.78% .
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