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Media channel affinities | Bader Versand
July 14, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the shopping brand "Bader Versand", in comparison to the total population.
The largest outliers in the positive range are: Newspaper, Magazine, TV and in the negative range are: YouTube, Pinterest, Xing.
This bar chart visualizes, how an affinity for the brand "Bader Versand" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bader Versand" customers to have a preference for "YouTube" is decreased by 84.83% .
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