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Media channel affinities | Computer Bild
March 24, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the tech company "Computer Bild", in comparison to the total population.
Extremely pronounced is the positive correlation with Pinterest, YouTube, Xing, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Computer Bild" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Computer Bild" customers to have a preference for "Pinterest" is increased by 56.8% .
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