This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | Diskothek
March 23, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a high affinity for the brand "Diskothek", compared to the total population.
Extremely pronounced is the positive relation to Influencer, Spotify, Podcast, as well as the decreased value for TV, Newspaper, Radio.
This bar chart visualizes, how a preference for the brand "Diskothek" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Diskothek" brandfans to have an affinity for "Influencer" is increased by 120.63% .
You are free to share and adapt, you must give appropriate credit.
