Statistic regarding E-Bike customers: most popular media channels

AIlon has analyzed 11622 people from Germany who have a very high affinity to E-Bike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Media channel affinities | E-Bike

March 24, 2022

This statistic shows the preferred media channels of that part of the German population, with a high affinity for the mobility service provider "E-Bike", in comparison to the total population. The largest outliers in the positive range are: Linkedin, Pinterest, Xing and in the negative range are: Newspaper, Magazine, Jodel.

This bar chart visualizes, how a preference for the brand "E-Bike" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "E-Bike" customers to have a preference for "Linkedin" is increased by 64.3% .

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