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Media channel affinities | Eprimo
March 24, 2022
This statistic shows the favorite media channels of that part of the German population, with a strong preference for the energy company "Eprimo", compared to the total population.
Especially noticeable is the increased value for Reddit, Xing, Linkedin, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Eprimo" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Eprimo" brandfans to have an affinity for "Reddit" is increased by 143.89% .
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