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Media channel affinities | Fiat (Marke)
March 28, 2022
This statistic shows the preferred media channels of that part of the German population, with a high affinity for the car manufacturer "Fiat (Marke)", in comparison to the total population.
Especially pronounced is the positive correlation with Pinterest, YouTube, Facebook, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Fiat (Marke)" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fiat (Marke)" brandfans to have an affinity for "Pinterest" is increased by 29.38% .
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