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Media channel affinities | Giorgio Armani SpA
March 23, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the fashion label "Giorgio Armani SpA", in comparison to the total population.
Especially noticeable is the positive relation to Linkedin, Pinterest, Xing, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Giorgio Armani SpA" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Giorgio Armani SpA" customers to have a preference for "Linkedin" is increased by 141.04% .
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