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Media channel affinities | Gries Deco Holding
March 24, 2022
This statistic shows the preferred media channels of that part of the German population, with a high affinity for the furniture retailer "Gries Deco Holding", in comparison to the total population.
Especially noticeable is the positive relation to Pinterest, YouTube, Linkedin, as well as the negative correlation with Newspaper, Magazine, Radio.
This bar chart visualizes, how a preference for the brand "Gries Deco Holding" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gries Deco Holding" customers to have a preference for "Pinterest" is increased by 75.03% .
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