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Media channel affinities | Hagebau
March 23, 2022
This statistic shows the favorite media channels of that part of the German population, with a strong preference for the shopping brand "Hagebau", compared to the total population.
Especially pronounced is the positive correlation with Linkedin, Xing, Pinterest, as well as the negative relation to Snapchat, TikTok, Influencer.
This bar chart visualizes, how a preference for the brand "Hagebau" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hagebau" customers to have a preference for "Linkedin" is increased by 36.95% .
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