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Media channel affinities | Kinder Schokolade
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the food manufacturer "Kinder Schokolade", in comparison to the total population.
The largest deviations in the positive range are: YouTube, Instagram, Pinterest and in the negative range are: Newspaper, Radio, Magazine.
This bar chart visualizes, how an affinity for the brand "Kinder Schokolade" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kinder Schokolade" customers to have a preference for "YouTube" is increased by 51.69% .
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