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Media channel affinities | Landidee
March 24, 2022
This statistic shows the most popular media channels of that part of the German population, with a high affinity for the furniture retailer "Landidee", compared to the total population.
The largest deviations in the positive range are: TV, Magazine, Newspaper and in the negative range are: Reddit, Twitch, Zattoo.
This bar chart visualizes, how a preference for the brand "Landidee" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Landidee" customers to have an affinity for "Reddit" is decreased by 30.29% .
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