This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | Nestea
March 24, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the food manufacturer "Nestea", in comparison to the total population.
The largest deviations in the positive range are: TikTok, Snapchat, Deezer and in the negative range are: TV, Radio, Newspaper.
This bar chart visualizes, how an affinity for the brand "Nestea" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nestea" customers to have an affinity for "TikTok" is increased by 92.53% .
You are free to share and adapt, you must give appropriate credit.
