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Media channel affinities | Pimkie
March 24, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the fashion label "Pimkie", compared to the total population.
The largest outliers in the positive range are: TikTok, Instagram, Snapchat and in the negative range are: Radio, TV, Newspaper.
This bar chart visualizes, how a preference for the brand "Pimkie" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pimkie" customers to have an affinity for "Radio" is decreased by 131.7% .
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