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Media channel affinities | Pizza Hut
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the food manufacturer "Pizza Hut", in comparison to the total population.
Very pronounced is the increased value for TikTok, Spotify, Deezer, as well as the negative correlation with TV, Newspaper, Radio.
This bar chart visualizes, how a preference for the brand "Pizza Hut" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pizza Hut" customers to have an affinity for "TikTok" is increased by 94.76% .
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