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Media channel affinities | Rheinische Post
March 24, 2022
This statistic shows the preferred media channels of that part of the German population, with a high affinity for the brand "Rheinische Post", in comparison to the total population.
Very noticeable is the positive correlation with Facebook, TV, Linkedin, as well as the negative relation to Snapchat, TikTok, Tumblr.
This bar chart visualizes, how a preference for the brand "Rheinische Post" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rheinische Post" brandfans to have an affinity for "Facebook" is increased by 14.58% .
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