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Media channel affinities | Riester-Rente
March 24, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the brand "Riester-Rente", in comparison to the total population.
Very pronounced is the positive correlation with Xing, Pinterest, Linkedin, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Riester-Rente" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Riester-Rente" brandfans to have an affinity for "Xing" is increased by 80.62% .
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