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Media channel affinities | Seat
March 23, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a strong preference for the car manufacturer "Seat", compared to the total population.
Especially noticeable is the increased value for YouTube, Facebook, Instagram, as well as the negative correlation with Radio, Newspaper, Magazine.
This bar chart visualizes, how a preference for the brand "Seat" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Seat" brandfans to have an affinity for "Radio" is decreased by 16.16% .
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