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Media channel affinities | Siemens
March 23, 2022
This statistic shows the preferred media channels of that part of the German population, with a strong preference for the tech company "Siemens", compared to the total population.
The largest outliers in the positive range are: Reddit, SoundCloud, Zattoo and in the negative range are: Newspaper, TV, Magazine.
This bar chart visualizes, how an affinity for the brand "Siemens" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Siemens" customers to have a preference for "Reddit" is increased by 156.01% .
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