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Media channel affinities | Škoda Auto
March 23, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the car manufacturer "Škoda Auto", compared to the total population.
The largest outliers in the positive range are: Xing, Pinterest, Facebook and in the negative range are: Snapchat, TikTok, Napster.
This bar chart visualizes, how a preference for the brand "Škoda Auto" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Škoda Auto" brandfans to have an affinity for "Xing" is increased by 18.39% .
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