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Media channel affinities | VGH Versicherungen
March 24, 2022
This statistic shows the preferred media channels of that part of the German population, with a high affinity for the financial services company "VGH Versicherungen", in comparison to the total population.
Very noticeable is the positive relation to Reddit, Pinterest, Xing, as well as the negative correlation with Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "VGH Versicherungen" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "VGH Versicherungen" brandfans to have an affinity for "Reddit" is increased by 60.78% .
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