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Media channel affinities | Witwer
March 24, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the brand "Witwer", compared to the total population.
The largest deviations in the positive range are: Newspaper, Magazine, Radio and in the negative range are: YouTube, Pinterest, Facebook.
This bar chart visualizes, how a preference for the brand "Witwer" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Witwer" brandfans to have a preference for "YouTube" is decreased by 122.69% .
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