Statistic regarding Saturn (store) customers: favorite audio equipment companies

AIlon has analyzed 20211 people from Germany who have a very high affinity to Saturn (store) and compared the mean values with a representative sample of the population.

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Music | Saturn (store)

March 24, 2022

This statistic visualizes the favorite audio equipment companies of that part of the German population, with a high affinity for the shopping brand "Saturn (store)", compared to the total population. Especially pronounced is the increased value for Bose and Teufel.

This bar chart visualizes, how a preference for the brand "Saturn (store)" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Saturn (store)" customers to have a preference for "Bose" is increased by 53.0% .

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