Statistic regarding Hermès (Unternehmen) customers: favorite tech brands

AIlon has analyzed 6783 people from Germany who have a very high affinity to Hermès (Unternehmen) and compared the mean values with a representative sample of the population.

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Technology | Hermès (Unternehmen)

March 23, 2022

This statistic shows the most popular tech brands of that part of the German population, with a strong preference for the fashion label "Hermès (Unternehmen)", in comparison to the total population. Extremely noticeable is the increased value for Kenwood, Nikon, Hewlett Packard, as well as the negative correlation with Grundig, Lg, Braun.

This bar chart visualizes, how an affinity for the brand "Hermès (Unternehmen)" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hermès (Unternehmen)" customers to have an affinity for "Kenwood" is increased by 121.4% .

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