Statistic regarding Hermès (Unternehmen) customers: most popular home&living magazines

AIlon has analyzed 6783 people from Germany who have a very high affinity to Hermès (Unternehmen) and compared the mean values with a representative sample of the population.

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Home Magazine | Hermès (Unternehmen)

March 23, 2022

This statistic visualizes the most popular home&living magazines of that part of the German population, with a strong preference for the fashion label "Hermès (Unternehmen)", in comparison to the total population. The affinity for the magazines "Schöner Wohnen" and "Living at Home" is strongly increased, while it is moderately decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Lisa Wohnen und Dekorieren".

This bar chart visualizes, how a preference for the brand "Hermès (Unternehmen)" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hermès (Unternehmen)" customers to have an affinity for "Schöner Wohnen" is increased by 170.89% .

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