Statistic regarding Starbucks customers: favorite tech brands

AIlon has analyzed 18436 people from Germany who have a very high affinity to Starbucks and compared the mean values with a representative sample of the population.

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Technology | Starbucks

March 23, 2022

This statistic visualizes the favorite tech brands of that part of the German population, with a strong preference for the food manufacturer "Starbucks", in comparison to the total population. The largest outliers in the positive range are: Technisat, Gmx, Lenovo and in the negative range are: Lg, Vonvon, D-Link.

This bar chart visualizes, how an affinity for the brand "Starbucks" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Starbucks" customers to have a preference for "Technisat" is increased by 122.32% .

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