Statistic regarding Starbucks customers: most popular automotive magazines

AIlon has analyzed 18436 people from Germany who have a very high affinity to Starbucks and compared the mean values with a representative sample of the population.

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Automotive Magazine | Starbucks

March 23, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a high affinity for the food manufacturer "Starbucks", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "Auto Motor Sport" is considerably increased, while it is considerably decreased for the the magazines "Classic Trader" and "Ramp Space".

This bar chart visualizes, how a preference for the brand "Starbucks" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Starbucks" customers to have a preference for "Auto Zeitung" is increased by 90.92% .

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