Statistic regarding Starbucks customers: favorite organic cosmetics brands

AIlon has analyzed 18436 people from Germany who have a very high affinity to Starbucks and compared the mean values with a representative sample of the population.

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Beautyorganic | Starbucks

March 23, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Starbucks", in comparison to the total population. The largest deviations in the positive range are: Weleda and Dr Hauschka and in the negative range are: Kneipp and Santaverde.

This bar chart visualizes, how an affinity for the brand "Starbucks" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Starbucks" customers to have an affinity for "Weleda" is increased by 67.34% .

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